SEARCH ENGINE OPTIMIZATION SOLUTION
uses our proven Search Engine Placement techniques to rank more
sites in more top positions than anyone in the business.
According to Brand Week Online Magazine,
"Search engine optimization may be just one part of an
online Internet marketing strategy, but it is the fundamental
part. It's the baseline. If you are doing nothing else, search
engine placement and keyword-related advertising can make
up 80 to 90 percent of your traffic."
GIG, Inc SEO experts know how to strategically
improve your search engine placement. Using innovative and
widely accepted Search Engine Optimization techniques, we
produce a risk-free search engine marketing campaign that
creates more top placements than any other search engine optimization
More traffic equals more sales, a better
bottom line, and dramatic ROI your Internet marketing investment
will continue to pay off in new customer acquisitions with
Engine Optimization will help you
- Increase on-line traffic
- Dominate your competition
- Fast measurable ROI
- Increased conversions
- Lower client acquisition costs
- Braden market share
GIG, Inc has unparalleled state of
the art product add-ons and continues to be the leading innovating
IT firm. These exclusive products have exploded our clients
rankings, sales, showing measurable ROI.
see more about search engine optimization click here
What is Search
is Search Engine Optimization?
The Internet! There has never been a venue of this magnitude
to reach so many potential customers in the history of mankind.
Currently, there are 391 million people online throughout
the world. This number is growing larger daily at an unprecedented
rate. Internet studies now show that over 85% of the 391 million
people online use search engines on a daily basis when they're
surfing the Internet.
With this in mind, it is no mystery
why search engine optimization has become one of the hottest
topics within Internet marketing. With 391 million people
online, the amount of daily search engine traffic is staggering.
For an individual or company who is thinking of marketing
their products or services, the Internet can be a virtually
limitless gold mine of potential customers.
However, to reach these customers you
will need to position yourself on those same search engines
that hundreds of millions people are using daily. When queried,
a search engine will reveal all of the web sites it has in
its database about a particular subject or product. If your
web site happens to fall into the requested search category,
this is called your web site ranking.
Your web site could be number 1 or
number 2001 on a particular search engine. Some search engines
will reveal hundreds of thousands of web pages on a search
topic! When a web site is developed with search engine ranking
in mind, we call this search engine optimization (SEO).
see more about search engine optimization click here
are Ture High Rankings?
What does it truly mean to have a high ranking web site?
There are many web site owners that believe their site is
properly ranked when in truth, it is not. There are also just
as many web site owners that know they have no search engine
presence but do not realize they have the means to achieve
Quite often, trying to understand what
top search engine ranking should look like can be quite confusing.
What does it mean to have a successfully promoted web site?
What does it mean to truly possess a high position on search
When most people have a web site built
they, attempt to promote it in some way or another. Even though
they did not design their site with search engine positioning
in mind, they now expect to be properly ranked on search engines.
They will also make sure that they submit their site to all
the search engines they can.
Most of time, people will automatically
submit their site with some type of submittal software. This
software will deliver the web sites domain, (the URL) to hundreds
of different search engines. Some people may even submit by
hand to individual search engines.
Regardless of how the site is submitted,
the end results will generally be the same. Because of the
site's original design flaws, the site will never achieve
key search engine placement - the kind of top search engine
placement that reaches your target customers and guides them
in on a daily basis. So what happened to the submission work
that was done? What did the search engine do with the information?
To see more
about search engine optimization click here
Here is what generally
After the sites URL was submitted, about half of the search
engines will index the web site in one form or another (the
other half we'll get to in a minute). That's their job, to
index at your site and place it on their search engine. However,
because the site was not built with search engine optimization
in mind, the pages will never be found and the site will disappear
among millions of others. The sites owner now will complain
and wonder why he is not located on any of the search engines.
What are True High
The truth is, the site probably is located on most
of the search engines that he sent his URL to with the submittal
software. The problem is however that the pages are ranked
so poorly, the owner cant find them. Most of the time, a search
for any particular topic will result in at least a few thousand
Most web surfers will not look past
the first page of search results. Nobody is going to sit there
and view hundreds of pages deep into a search. Regardless
of how poorly the site has been optimized, the domain name
(URL) will be indexed. Because of URL indexing, many people
think their site is ranked. It is not. Lets use an imaginary
domain as an example, kendogumdo.com.
In almost every case, search engines
will be able to return a web site address when asked. This
means that If you were to go to a major search engine and
type in the words, Kendogumdo.com, you will probably see Kendogumdo.com
right on top of that search engines results. Because of this,
many people think that Kendogumdo.com has achieved great search
After all, it's on the very top of
the page. Number one in fact. Listen closely readers, this
is not the case. Don't be deceived by this type search engine
response. If you ask a search engine to show you the web site
that belongs to Kendogumdo.com, it will not have any problems
returning the favor. Search engines categorize sites based
To ask a search engine for an exact
domain name is easy for it to do. Bottom line, most search
engines will be able to return the correct URL address for
any web site if asked too. This does not mean the site is
ranked. I often see site owners and web site builders try
to use this example. They will say oh yes, we are ranked -
number one!. They will go to Yahoo.com and in the search box
they will type in their URL address.
First of all, If someone is searching
for your URL address on the Internet, they obviously already
know who they are looking for. Once again, if someone searches
for your domain name, it should pop right up on most search
engines. This is nothing to get excited over and does not
qualify as "being ranked". The word ranking is described
in the dictionary as follows:
Ranking: "a position higher or
lower than others, showing the importance or the degree of
responsibility of the person having it¢®”¾.
To be successfully ranked on a search
engine means your web site has achieved a favorable position
To achieve top ranking is to be at
the very top of a search term over all other competitors.
On order to do this, you must compare your position to theirs
on a general search term. A term that hundreds if not thousands
are using. You cant call a search for your own domain name
being ranked. You are the only one with that domain name.
You have no competitors. Because of the way search engines
index pages, locating your domain name is the easiest thing
in the world for a search engine to do. Am I starting to make
sense? When people use search engines to locate a product
or service, they are searching "blind". Successful
advertising is displaying your product to people who did not
know you existed. They were not looking for you in particular,
just the product you sell. If you are selling widgets, where
will your site be located on a search for widgets? There could
be two thousand widget web sites to compete with. If you can
rank at or near the top, you have engineered a high ranking
Let's say for instance that you are planning on selling jewelry
online. If your site can rank as one of the top three web
sites when searching the word jewelry, you have achieved a
very favorable position. This means that the search engines
have examined your site and decided that you deserve to be
shown to their users first. Now that's search engine optimization.
Spider indexed search engines
are actually just large databases of web sites. They operate
entirely on their own without much human intervention. They
exist solely to index web pages.
Their method is completely automated
and performed by what is called a ¢®”Ęspider¢®”¾. A spider is
nothing more then a piece of computer software that moves
silently from web site to web site gathering information.
When you contact the search engine, the spider robot will
visit your site. Once the search engine receives the signal,
the spider will arrive, look at your site, read the pages,
index your content and follow links to move on. The spider's
only reason for existence is to capture and index the pages
of your web site.
Every search engine basically has its
own spider that it deploys to do its indexing. Because of
this, you must ask all of the search engines individually
to deploy its spider to your site. After the spider reads
and captures the information on a web site, it will eventually
list its findings on the search engine that deployed it.
The way it indexes your web site and
where it places it on its search engine depends on a number
of important factors that we will discuss throughout this
site. If you change your web pages, eventually the spider
will get back around to your site (or reindex) and place your
changes on its search engines.
The vast majority of search engines
index their pages using spiders. These search engines include
Altavista.com, Google.com, Msn.com, Aol.com, and lycos.com
Spider indexed search engines are the
only ones that you can optimize your site for. Because of
this, 99% of this site is dedicated to spider indexed search
engines and how to gain top positions on them.
If you set your site up properly, your
will receive very promising results. Spider driven search
engines will rank your web site based on the information they
receive from indexing. Giving the spider the right information
is critical for success. The better the information, the higher
the ranking. Currently, most spiders are indexing web sites
in the same manner. This is good because it allows you to
design your site once, and submit it to all of the search
To see more about spider indexed search engines click here
Human Indexed Search Engines
Often called directories, these search engines do not use
spiders to visit and index your web site. With human indexed
web sites, web pages are manually indexed. When you submit
your web site to a directory, a living-breathing employee
actually examines your site and does the work manually.
Usually, you will be indexed based
on where the person doing your indexing feels you belong.
Because of this, it is almost impossible to manipulate these
search engines when it comes to were you get positioned. Another
big difference is directories only index a web site once.
Unlike spiders that return and re-index your web site, directories
don't have this option. Once again, getting to the top of
directories is not something that anyone can provide as a
service because it is left to a person to decide where you
It is not easy to predict what a person
may do on any given day. The bottom line is that you cshould
submit your site to directory search engines, even though
you have no way of knowing where they will place you.
Choosing a Good
Every web site must have a domain name.
Teaching how to choose a domain name
is a little tricky at this point because it requires the reader
to understand how keywords work.
For now, just understand that when you choose your domain
name, it is worthwhile to choose one that says something about
your product line. Not from a marketing standpoint but from
an optimization standpoint.
A domain name is in fact a sort of
keyword. Take the automobile manufacturer Ford for example.
Because their domain name is Ford.com, it is a plus for them
when someone searches for the word Ford.
Some search engines factor in the domain
name when returning results. If you already have a domain
name for your company and it does not have a keyword in it,
don't worry. It's not the end of the world. If you have not
picked one yet, try to choose one with a keyword that is important
to your business, if possible.
Choosing the Right Hosting Company
Your server is where your web site is hosted. There are an
awful lot of deals on the market today when it comes to web
site hosting. Just remember that you may very well get what
you pay for.
Some of these hosting companies have
so many web sites on one system that it is constantly clogged,
making all of the web sites slow regardless of how streamlined
your site may be. If your site won't load or is slow because
of bandwidth problems, you will have a real hard time selling
At first, if you can afford it, try
to go with a larger more high-end web hosting company. One
decent way to find out about the company is to ask for references.
If you can talk to people using the server, they will more
then likely tell you about the service. Here are some things
you may want to look for when choosing a hosting company:
1. Large Bandwidth. You must have decent
bandwidth. I would suggest the company has at least two T3
pipelines on their system
2. SSL encryption. This allows for
a secure shopping cart. This is a must for e-commerce sales.
If you do not have a secure shopping cart, very few will buy
3. One Gigabyte. At least one Gigabyte
of (1024 MB) of available daily transfer. This will allow
you to grow with your site and not have to worry about extra
Keywords - Part 1
Once known, the keys to web site optimization are extremely
simple to understand.
The trick is all in what we call ¢®”ĘKeywords¢®”¾.
Basically, every single web site page in existence that contains
any text whatsoever, possess a keyword or keyword's. When
a search engine sends a spider to your web site, it will determine
that pages keywords by basically counting the words on the
web page it is visiting. The words that appear most frequently
to the spider will become your keywords. So in essence, whatever
words are used the most on a web page, have the most weight
with search engines. Even if the web page had only one word
on it, that single word would be that pages keyword.
Once the spider has chosen the appropriate
keyword or keywords for each page, it then sends these keywords
and the rest of the pages information back to its search engine
for categorizing and ranking. Your web site will then be indexed
based on your sites keywords. If you do a search for a particular
term on a search engine, how high your site is ranked will
be determined by the weight of that search term on your site.
It is these very keywords that you must concentrate on if
you wish to achieve top positioning.
Not only must we choose the right words,
you must use them properly. So far, it seems that the most
important keywords are about the first two per page. That
means that if the word auto, is the most frequently used word
on a web page, that would be the pages keyword. If the word
automobile is the second most commonly used word, that would
be your second keyword. The second keyword is obviously not
as strong as the first but will still have some weight. The
third most commonly used word on a web page is next in line
and so on. It is important to know that every single page
on your web site has its own identity because of keywords.
Every single page has its own keywords
and can be individually submitted. This really becomes important
to those who want to gain ranking on a number of different
topics on the same web site.
To see more about keywords click here
Keywords - Part 2
If you are selling multiple products, you may want a high
search ranking for each individual product. You cannot do
all of this on one page. If you are selling blue widgets,
red widgets and green widgets, you will not be able to use
all the keywords on the same page. If you try to, one of the
keywords will have to be number one density and the rest will
be second place, third and so on.
There are also other factors that will
not allow you to push more then one keyword or keyword phrase
per page. This doesn't mean that you can't have two or more
products on the same web page. They just wont all be able
to be highly ranked.
Once again, we will discuss more on
this when we start to create the individual pages for submittal.
Keywords will not only be used on the pages of your site,
but also in the actual HTML of the site. We will get more
into that in the meta tag section of this site. The more you
know about using them, the better you will be ranked.
Keep in mind that you alone must develop
the text for your site and you alone must choose what the
keywords will be. You are in total control of the keyword
process. Don't rely on someone else to do this.
see more about keywords click here
Keywords - Part 3
Lets look at how to choose the proper keywords for
your web site.
Choosing your keywords first is important
because you will need to make each web page based around a
keyword. Once the keyword has been chosen, you can then use
that keyword on any web page - or even the home page. A keyword
can be a single word or consist of a combination of words.
If it is more then one, we call this a key-phrase. If you
are selling old cars, you can combine words together like
antique cars, or classic cars to form key-phrases. Spiders
can and will recognize key phrases as a single keyword.
Do not use common words.
One thing that must be avoided when
choosing keywords is using what is called common words. These
are words like ¢®”Ęthe¢®”¾ and ¢®”Ęand¢®”¾. Spiders have been programmed
to ignore these words because of their frequent use. If they
did not, every web pages' main keyword would be a word like
Do not use these words or even combine
common words with your keyword.
A good example of a very common mistake
would be using a combination like ¢®”Ęcars and parts¢®”¾. Search
engines will have a hard time with this phrase because of
the common word ¢®”Ęand¢®”¾ used in the phrase. You will have
to say ¢®”Ęcar parts¢®”¾ to be effective.
Keep in mind that a search engine spider
decides what your keywords are by the number of times they
are used on your page. With all of this in mind, it is now
time start choosing your keywords. Just don't forget, two
words together counts as one keyword. If you are selling Golf
equipment, you may write down words like, Golf, golf shoes,
golf carts, golf balls, and so on. You can also choose combinations
like "buying golf", "Golf carts for sale",
and "golf equipment online".
Any combination that you feel someone
may search for online may be valid search terms.
see more about keywords click here
Rich Text - Part 1
If you have chosen your keywords, now its time build the web
pages to optimize for them.
We call this writing keyword rich text.
The tricky part when developing keyword rich text is trying
to please two very important entities - your customers and
the spiders. Both are equally important. In this case, you
cannot have one without the other. Your page must be written
cleverly as to deliver your keywords as many times as you
can. However, it cannot be confusing or redundant to your
customers. You must be able to use the keywords without your
customers catching on. If they start to see a pattern, they
may very well be turned off. This gives you sort of two tasks
at the same time.
Not only do you have to write keyword
rich text, you have to be aware of how the text sounds and
where you place your keywords. Through all this, we also have
to be careful of spamming. If you go too far with keywords
in your text, you may be punished for spamming by the search
engine. Doing this properly will require a little work on
your behalf, but should be simple. We will first start with
a home page example on an imaginary web site called Kendogumdo
warehouse. We are going to write a block of body text with
the keyword widget in mind.
Kendogumdo warehouse USA in the number
one dealer of kendo equipment in the world. We carry the most
complete selection of kendo equipment available on the Internet
for purchase. At Kendogumdo Warehouse, we are your one stop
shop for all your kendo equipments needs. At Kendogumdo Warehouse,
customer service is our number one priority. If you plan to
buy a kendo sword, kendo wooden sworld, shop on line with
confidence in our totally secure shopping cart. Nobody sell
more kendo equipment then kendogumdo Warehouse!
This block of text is going to be used
as my opening statement on the web site. It is the very first
words the search engine spider will read on my web site. If
you notice, we used our chosen keyword "kendo",
as the first word on the page. This is highly advised and
should be done on every page if possible. It is the very first
word the spider will read and combined with the other elements,
will be a very powerful combination.
100 Words per page
You should try to have at least one
hundred words if possible per page. It is not mandatory, but
is definitely beneficial. If you can have at least 100 words
or more per page, it can increase your chances of higher ranking.
For the rest of my main page, we decided to create a news
section about my company and kendogumdo. This has allowed
us to talk more about kendo equipment and deliver our 100
words of text.
However, we have to be careful. Just
because these two blocks of text are separate, the spider
will read it all as one. Because of this, you need to be considering
your keywords for the page as a whole. This means that we
have to be completely aware of every single word on each page.
If the second block of text does not have the same keyword
weight for the word kendo, then my main keyword may change.
Keywords - Part 1
At this point, we really do not need
to be concerned with the magic 35 - the first 35 words of
every page. When writing content, you do not even need to
worry about your keyword being the first word. This block
of text really does not stand on its own. It is part of our
first block. It can exist half way down the page and the two
blocks can have ten photos in between them. It does not matter.
Again, spiders do not see anything other then text. Both of
these blocks of text will be considered as one. All in all,
you need to make sure that you consider every single word
on the page. Then do a total count to make sure that your
keyword is used more often then any other word.
That's being ranked!
Please visit www.seochat.com
to see up to dated SEO information.
Other Service Also
- Web Site Development
- Search Engine Optimization
- Online Database
- Interactive CD-ROM design
- DVD-ROM design
- Motion Graphic Editing
- UI design
& Business Consulting / Marketing Agency
- Market Research
- Focus Group
- Web Marketing Strategy
- Marketing Plan
- Target Marketing
- Advertising Plan
- PR Plan
- New Product Marketing