According to Brand Week Online Magazine, "Search engine optimization may be just one part of an online Internet marketing strategy, but it is the fundamental part. It's the baseline. If you are doing nothing else, search engine placement and keyword-related advertising can make up 80 to 90 percent of your traffic."

GIG, Inc SEO experts know how to strategically improve your search engine placement. Using innovative and widely accepted Search Engine Optimization techniques, we produce a risk-free search engine marketing campaign that creates more top placements than any other search engine optimization company.

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Search Engine Optimization will help you

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What is Search Engine Optimization?t is Search Engine Optimization?
The Internet! There has never been a venue of this magnitude to reach so many potential customers in the history of mankind. Currently, there are 391 million people online throughout the world. This number is growing larger daily at an unprecedented rate. Internet studies now show that over 85% of the 391 million people online use search engines on a daily basis when they're surfing the Internet.

With this in mind, it is no mystery why search engine optimization has become one of the hottest topics within Internet marketing. With 391 million people online, the amount of daily search engine traffic is staggering. For an individual or company who is thinking of marketing their products or services, the Internet can be a virtually limitless gold mine of potential customers.

However, to reach these customers you will need to position yourself on those same search engines that hundreds of millions people are using daily. When queried, a search engine will reveal all of the web sites it has in its database about a particular subject or product. If your web site happens to fall into the requested search category, this is called your web site ranking.

Your web site could be number 1 or number 2001 on a particular search engine. Some search engines will reveal hundreds of thousands of web pages on a search topic! When a web site is developed with search engine ranking in mind, we call this search engine optimization (SEO).

To see more about search engine optimization click here

What are Ture High Rankings?
What does it truly mean to have a high ranking web site?
There are many web site owners that believe their site is properly ranked when in truth, it is not. There are also just as many web site owners that know they have no search engine presence but do not realize they have the means to achieve it.

Quite often, trying to understand what top search engine ranking should look like can be quite confusing. What does it mean to have a successfully promoted web site? What does it mean to truly possess a high position on search engines?

When most people have a web site built they, attempt to promote it in some way or another. Even though they did not design their site with search engine positioning in mind, they now expect to be properly ranked on search engines. They will also make sure that they submit their site to all the search engines they can.

Most of time, people will automatically submit their site with some type of submittal software. This software will deliver the web sites domain, (the URL) to hundreds of different search engines. Some people may even submit by hand to individual search engines.

Regardless of how the site is submitted, the end results will generally be the same. Because of the site's original design flaws, the site will never achieve key search engine placement - the kind of top search engine placement that reaches your target customers and guides them in on a daily basis. So what happened to the submission work that was done? What did the search engine do with the information?

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Here is what generally happens.
After the sites URL was submitted, about half of the search engines will index the web site in one form or another (the other half we'll get to in a minute). That's their job, to index at your site and place it on their search engine. However, because the site was not built with search engine optimization in mind, the pages will never be found and the site will disappear among millions of others. The sites owner now will complain and wonder why he is not located on any of the search engines.



What are True High Ranking then?
The truth is, the site probably is located on most of the search engines that he sent his URL to with the submittal software. The problem is however that the pages are ranked so poorly, the owner cant find them. Most of the time, a search for any particular topic will result in at least a few thousand responses.

Most web surfers will not look past the first page of search results. Nobody is going to sit there and view hundreds of pages deep into a search. Regardless of how poorly the site has been optimized, the domain name (URL) will be indexed. Because of URL indexing, many people think their site is ranked. It is not. Lets use an imaginary domain as an example, kendogumdo.com.

In almost every case, search engines will be able to return a web site address when asked. This means that If you were to go to a major search engine and type in the words, Kendogumdo.com, you will probably see Kendogumdo.com right on top of that search engines results. Because of this, many people think that Kendogumdo.com has achieved great search engine ranking.

After all, it's on the very top of the page. Number one in fact. Listen closely readers, this is not the case. Don't be deceived by this type search engine response. If you ask a search engine to show you the web site that belongs to Kendogumdo.com, it will not have any problems returning the favor. Search engines categorize sites based on keywords.

To ask a search engine for an exact domain name is easy for it to do. Bottom line, most search engines will be able to return the correct URL address for any web site if asked too. This does not mean the site is ranked. I often see site owners and web site builders try to use this example. They will say oh yes, we are ranked - number one!. They will go to Yahoo.com and in the search box they will type in their URL address.

First of all, If someone is searching for your URL address on the Internet, they obviously already know who they are looking for. Once again, if someone searches for your domain name, it should pop right up on most search engines. This is nothing to get excited over and does not qualify as "being ranked". The word ranking is described in the dictionary as follows:

Ranking: "a position higher or lower than others, showing the importance or the degree of responsibility of the person having itΆ®΅Ύ.

To be successfully ranked on a search engine means your web site has achieved a favorable position over others.

To achieve top ranking is to be at the very top of a search term over all other competitors. On order to do this, you must compare your position to theirs on a general search term. A term that hundreds if not thousands are using. You cant call a search for your own domain name being ranked. You are the only one with that domain name. You have no competitors. Because of the way search engines index pages, locating your domain name is the easiest thing in the world for a search engine to do. Am I starting to make sense? When people use search engines to locate a product or service, they are searching "blind". Successful advertising is displaying your product to people who did not know you existed. They were not looking for you in particular, just the product you sell. If you are selling widgets, where will your site be located on a search for widgets? There could be two thousand widget web sites to compete with. If you can rank at or near the top, you have engineered a high ranking web site.

Let's say for instance that you are planning on selling jewelry online. If your site can rank as one of the top three web sites when searching the word jewelry, you have achieved a very favorable position. This means that the search engines have examined your site and decided that you deserve to be shown to their users first. Now that's search engine optimization.


Spider Indexed Search Engines
Spider indexed search engines are actually just large databases of web sites. They operate entirely on their own without much human intervention. They exist solely to index web pages.

Their method is completely automated and performed by what is called a Ά®΅ΖspiderΆ®΅Ύ. A spider is nothing more then a piece of computer software that moves silently from web site to web site gathering information. When you contact the search engine, the spider robot will visit your site. Once the search engine receives the signal, the spider will arrive, look at your site, read the pages, index your content and follow links to move on. The spider's only reason for existence is to capture and index the pages of your web site.

Every search engine basically has its own spider that it deploys to do its indexing. Because of this, you must ask all of the search engines individually to deploy its spider to your site. After the spider reads and captures the information on a web site, it will eventually list its findings on the search engine that deployed it.

The way it indexes your web site and where it places it on its search engine depends on a number of important factors that we will discuss throughout this site. If you change your web pages, eventually the spider will get back around to your site (or reindex) and place your changes on its search engines.

The vast majority of search engines index their pages using spiders. These search engines include Altavista.com, Google.com, Msn.com, Aol.com, and lycos.com

Spider indexed search engines are the only ones that you can optimize your site for. Because of this, 99% of this site is dedicated to spider indexed search engines and how to gain top positions on them.

If you set your site up properly, your will receive very promising results. Spider driven search engines will rank your web site based on the information they receive from indexing. Giving the spider the right information is critical for success. The better the information, the higher the ranking. Currently, most spiders are indexing web sites in the same manner. This is good because it allows you to design your site once, and submit it to all of the search engines.

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Human Indexed Search Engines
Often called directories, these search engines do not use spiders to visit and index your web site. With human indexed web sites, web pages are manually indexed. When you submit your web site to a directory, a living-breathing employee actually examines your site and does the work manually.

Usually, you will be indexed based on where the person doing your indexing feels you belong. Because of this, it is almost impossible to manipulate these search engines when it comes to were you get positioned. Another big difference is directories only index a web site once. Unlike spiders that return and re-index your web site, directories don't have this option. Once again, getting to the top of directories is not something that anyone can provide as a service because it is left to a person to decide where you belong.

It is not easy to predict what a person may do on any given day. The bottom line is that you cshould submit your site to directory search engines, even though you have no way of knowing where they will place you.


Choosing a Good Domain Name
Every web site must have a domain name.

Teaching how to choose a domain name is a little tricky at this point because it requires the reader to understand how keywords work.
For now, just understand that when you choose your domain name, it is worthwhile to choose one that says something about your product line. Not from a marketing standpoint but from an optimization standpoint.

A domain name is in fact a sort of keyword. Take the automobile manufacturer Ford for example. Because their domain name is Ford.com, it is a plus for them when someone searches for the word Ford.

Some search engines factor in the domain name when returning results. If you already have a domain name for your company and it does not have a keyword in it, don't worry. It's not the end of the world. If you have not picked one yet, try to choose one with a keyword that is important to your business, if possible.

Choosing the Right Hosting Company
Your server is where your web site is hosted. There are an awful lot of deals on the market today when it comes to web site hosting. Just remember that you may very well get what you pay for.

Some of these hosting companies have so many web sites on one system that it is constantly clogged, making all of the web sites slow regardless of how streamlined your site may be. If your site won't load or is slow because of bandwidth problems, you will have a real hard time selling products.

At first, if you can afford it, try to go with a larger more high-end web hosting company. One decent way to find out about the company is to ask for references. If you can talk to people using the server, they will more then likely tell you about the service. Here are some things you may want to look for when choosing a hosting company:

1. Large Bandwidth. You must have decent bandwidth. I would suggest the company has at least two T3 pipelines on their system

2. SSL encryption. This allows for a secure shopping cart. This is a must for e-commerce sales. If you do not have a secure shopping cart, very few will buy from you.

3. One Gigabyte. At least one Gigabyte of (1024 MB) of available daily transfer. This will allow you to grow with your site and not have to worry about extra charges.


Introduction to Keywords - Part 1
Once known, the keys to web site optimization are extremely simple to understand.

The trick is all in what we call Ά®΅ΖKeywordsΆ®΅Ύ. Basically, every single web site page in existence that contains any text whatsoever, possess a keyword or keyword's. When a search engine sends a spider to your web site, it will determine that pages keywords by basically counting the words on the web page it is visiting. The words that appear most frequently to the spider will become your keywords. So in essence, whatever words are used the most on a web page, have the most weight with search engines. Even if the web page had only one word on it, that single word would be that pages keyword.

Once the spider has chosen the appropriate keyword or keywords for each page, it then sends these keywords and the rest of the pages information back to its search engine for categorizing and ranking. Your web site will then be indexed based on your sites keywords. If you do a search for a particular term on a search engine, how high your site is ranked will be determined by the weight of that search term on your site. It is these very keywords that you must concentrate on if you wish to achieve top positioning.

Not only must we choose the right words, you must use them properly. So far, it seems that the most important keywords are about the first two per page. That means that if the word auto, is the most frequently used word on a web page, that would be the pages keyword. If the word automobile is the second most commonly used word, that would be your second keyword. The second keyword is obviously not as strong as the first but will still have some weight. The third most commonly used word on a web page is next in line and so on. It is important to know that every single page on your web site has its own identity because of keywords.

Every single page has its own keywords and can be individually submitted. This really becomes important to those who want to gain ranking on a number of different topics on the same web site.

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Introduction to Keywords - Part 2
If you are selling multiple products, you may want a high search ranking for each individual product. You cannot do all of this on one page. If you are selling blue widgets, red widgets and green widgets, you will not be able to use all the keywords on the same page. If you try to, one of the keywords will have to be number one density and the rest will be second place, third and so on.

There are also other factors that will not allow you to push more then one keyword or keyword phrase per page. This doesn't mean that you can't have two or more products on the same web page. They just wont all be able to be highly ranked.

Once again, we will discuss more on this when we start to create the individual pages for submittal. Keywords will not only be used on the pages of your site, but also in the actual HTML of the site. We will get more into that in the meta tag section of this site. The more you know about using them, the better you will be ranked.

Keep in mind that you alone must develop the text for your site and you alone must choose what the keywords will be. You are in total control of the keyword process. Don't rely on someone else to do this.

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Introduction to Keywords - Part 3
Lets look at how to choose the proper keywords for your web site.

Choosing your keywords first is important because you will need to make each web page based around a keyword. Once the keyword has been chosen, you can then use that keyword on any web page - or even the home page. A keyword can be a single word or consist of a combination of words. If it is more then one, we call this a key-phrase. If you are selling old cars, you can combine words together like antique cars, or classic cars to form key-phrases. Spiders can and will recognize key phrases as a single keyword.

Do not use common words.

One thing that must be avoided when choosing keywords is using what is called common words. These are words like Ά®΅ΖtheΆ®΅Ύ and Ά®΅ΖandΆ®΅Ύ. Spiders have been programmed to ignore these words because of their frequent use. If they did not, every web pages' main keyword would be a word like Ά®΅ΖandΆ®΅Ύ.

Do not use these words or even combine common words with your keyword.

A good example of a very common mistake would be using a combination like Ά®΅Ζcars and partsΆ®΅Ύ. Search engines will have a hard time with this phrase because of the common word Ά®΅ΖandΆ®΅Ύ used in the phrase. You will have to say Ά®΅Ζcar partsΆ®΅Ύ to be effective.

Keep in mind that a search engine spider decides what your keywords are by the number of times they are used on your page. With all of this in mind, it is now time start choosing your keywords. Just don't forget, two words together counts as one keyword. If you are selling Golf equipment, you may write down words like, Golf, golf shoes, golf carts, golf balls, and so on. You can also choose combinations like "buying golf", "Golf carts for sale", and "golf equipment online".

Any combination that you feel someone may search for online may be valid search terms.

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Writing Keyword Rich Text - Part 1
If you have chosen your keywords, now its time build the web pages to optimize for them.

We call this writing keyword rich text. The tricky part when developing keyword rich text is trying to please two very important entities - your customers and the spiders. Both are equally important. In this case, you cannot have one without the other. Your page must be written cleverly as to deliver your keywords as many times as you can. However, it cannot be confusing or redundant to your customers. You must be able to use the keywords without your customers catching on. If they start to see a pattern, they may very well be turned off. This gives you sort of two tasks at the same time.

Not only do you have to write keyword rich text, you have to be aware of how the text sounds and where you place your keywords. Through all this, we also have to be careful of spamming. If you go too far with keywords in your text, you may be punished for spamming by the search engine. Doing this properly will require a little work on your behalf, but should be simple. We will first start with a home page example on an imaginary web site called Kendogumdo warehouse. We are going to write a block of body text with the keyword widget in mind.

Kendogumdo warehouse USA in the number one dealer of kendo equipment in the world. We carry the most complete selection of kendo equipment available on the Internet for purchase. At Kendogumdo Warehouse, we are your one stop shop for all your kendo equipments needs. At Kendogumdo Warehouse, customer service is our number one priority. If you plan to buy a kendo sword, kendo wooden sworld, shop on line with confidence in our totally secure shopping cart. Nobody sell more kendo equipment then kendogumdo Warehouse!

This block of text is going to be used as my opening statement on the web site. It is the very first words the search engine spider will read on my web site. If you notice, we used our chosen keyword "kendo", as the first word on the page. This is highly advised and should be done on every page if possible. It is the very first word the spider will read and combined with the other elements, will be a very powerful combination.

100 Words per page

You should try to have at least one hundred words if possible per page. It is not mandatory, but is definitely beneficial. If you can have at least 100 words or more per page, it can increase your chances of higher ranking. For the rest of my main page, we decided to create a news section about my company and kendogumdo. This has allowed us to talk more about kendo equipment and deliver our 100 words of text.

However, we have to be careful. Just because these two blocks of text are separate, the spider will read it all as one. Because of this, you need to be considering your keywords for the page as a whole. This means that we have to be completely aware of every single word on each page. If the second block of text does not have the same keyword weight for the word kendo, then my main keyword may change.


Introduction to Keywords - Part 1
At this point, we really do not need to be concerned with the magic 35 - the first 35 words of every page. When writing content, you do not even need to worry about your keyword being the first word. This block of text really does not stand on its own. It is part of our first block. It can exist half way down the page and the two blocks can have ten photos in between them. It does not matter.
Again, spiders do not see anything other then text. Both of these blocks of text will be considered as one. All in all, you need to make sure that you consider every single word on the page. Then do a total count to make sure that your keyword is used more often then any other word.

That's being ranked!

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